ACCORHOTELS, RIXOS HOTELS ANNOUNCE STRATEGIC PARTNERSHIP
France’s AccorHotels and Turkey’s Rixos Hotels
signed a strategic partnership deal to expand mainly in the luxury segment,
Reuters reported March 6.
Under a long-term joint venture, both parties
said they intended to collaborate, develop and manage Rixos-branded resorts and
hotels around the world, according to statements from the companies.
Upon closing, both groups will own a 50 percent
interest in the joint venture management company.
AccorHotels will integrate 15 iconic hotels
located in premium resort markets in Turkey, the United Arab Emirates, Egypt,
Russia and Europe into its network as part of the deal.
Rixos plans to run its five city hotels under
an AccordHotels brand, according to the report